Creating curiosity


The most lucrative component of an advertising banner, after the unique selling point (USP) is an effective call to action (CTA); they come in many shapes and sizes, some more persuasive than others. Below is a link and screen shot from which I gained an insight into the art of producing compelling CTA’s. 

31 Call To Action Examples (And How to Write the Perfect One)


Screenshot 2019-02-07 at 13.09.36


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