The halo is going to be a trademark of the company, along with the logo and the character. All three assets will work in conjunction with each other displaying a message of purity and simplicity.
I hope the Halo sparks controversy and people have to question the logo, is it an onion ring or a halo? I will use this controversy to spark debates about the brand on social media and other platforms, resulting in free publicity and brand awareness.
The halo will be used in various paces such as on the sticker each individual burger will be wrapped in with their name on, this covers the company brief when states the assets have to be personal to customers.
The sticker will also be used as free publicity and brand awareness. Hopefully, consumers make use of the sticker and apply it to their phones or even theirselves and friends.
I opened a blank canvas In illustrator and image traced the assets I transferred from my pervious document using CC Library. The image tracing aloud the software to recognise the outline of the assets.
After tracing the assets I grouped all the assets together and preformed an offset path FX on the grouped image, allowing me to create a border correlating to the grouped assets. the image of this in the process can be seen above.
After creating the image, I decided using The Wholly Cow maybe create confusion and people maybe think it Is the logo.
To solve the problem I changed ‘Cow’ too ‘One’ creating more of a personal personality for the sticker.
J Johnson creative 